LTV & LTV:CAC

Contribution LTV via lifespan or churn, CAC, ratio guidance, and optional payback months.

Marketing and campaigns Last reviewed Nov 11, 2026 Free, no signup

AOV

Purchases / year

Gross margin (0–1 or %)

Lifespan years

Annual churn (optional)

If set, churn-based LTV is used instead of lifespan.

Sales + marketing spend

New customers

Enter revenue and acquisition inputs for LTV and CAC.

Param	Value

Status	Source	Medium	Campaign	URL

Mobile subject

Desktop subject

Preheader

Preset

Target

Error

Status

FAQ

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